Latest Update 6.1.05:

Hi all,

Just thought we'd give you some good Christmas news. PUMA's UK office has confirmed in a telephone call with CAPS today that the chimp ad has now been pulled. We haven't had it in writing yet so we have not issued a statement to the press. Unfortunately the Christmas break means we probably won't get written confirmation until the New Year.

Puma is trying to claim that the ad was scheduled to finish now anyway - the Guardian's media website yesterday reported that the ad was actually due to run til March 2005, and in the 2 weeks that we've been speaking to Puma they have not once mentioned the ad was to finish now!

Once we get written confirmation, and a response to our request that they pledge not to use primates in future ads, we will let you all know what they say. An update will also be posted on our website.

Thank you to everyone who responded so quickly to sign-on to the letter to Puma. It clearly had the desired impact as their announcement that the ad was dropped came the day after we e-mailed them the letter and received press coverage!

With best wishes for a successful 2005.

Yours

Craig Redmond
Campaigns Officer
The Captive Animals' Protection Society