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Initiatives
- Great Apes Film Initiative (GAFI)


The Great Apes Film Initiative (GAFI) came into fruition with the support of Filmmakers For Conservation, GRASP, Nutshell Productions, BBC Worldwide and Granada International. As many of you know, wildlife films are often most effective if they are seen by those who live where the films are shot or by those who can make decisions or take action. The Great Apes Film Initiative has done just this.

Report from Ian Redmond, Chief Consultant for GRASP UNEP\UNESCO

"The other big success is down to our new NGO partner Filmmakers For Conservation. Madelaine finally managed to get contracts out of the BBC Worldwide and copies (paid for by Born Free Foundation because GAFI still hasn't got funding) of the beta tapes of 6 BBC Worldwide and 5 Granada International documentaries. I carried them here personally and yesterday the Minister signed the contract giving the free transmission rights we have negotiated. The reaction here is fantastic, and they immediately said they want to screen the three-part series on the Congo basin next week - during the COMIFAC meeting - as an adjunct to the news coverage of the meeting.

The Minister also said he'd raise this with the Congo B Minister (I have six BBC Worldwide tapes for Congo B too, and a contract for TeleCongo) so we might just pull off transmission in both countries.

The Granada International tapes are in English, hence no copies yet for Congo, but BBC Worldwide have given us Cousins - 3x50 minutes series on primates, and Congo River - 3x50mins on the Congo Basin. It is the latter series which we hope will be broadcast next week. We also may be able to screen parts of the series during the COMIFAC gathering if the Minister is successful - he said he'd suggest it to the organisers.

This could be REALLY significant for GRASP because it is high profile and seen as a big gift - to buy the broadcast rights would cost thousands of dollars per film, which is why they are never seen in the countries they are made. Do I sound excited? I hope you all are, and we owe Madelaine a HUGE thank you for keeping on the case for MONTHS even though we don't have funding yet, so she's been living off her dwindling reserves. Hopefully, once the word is out that it is happening and a success, sustainable funding will follow... that's all for now, cheers, Ian "

At the same time, VHS copies of the films were delivered to Limbe Wildlife Centre in Cameroon to support their educational work with school children and the local communities, particularly with the problems of bushmeat.

There are another 21 countries that still have endangered great apes living in them. If you are inspired by the Great Apes Film Initiative and would like to help, or have any contacts or ideas for fundraising to get the programmes into every country which needs them, please contact Madelaine Westwood.

GAFI would like to thank all the individuals and company sponsors who have helped make a difference; GRASP, Defra, WSPA, FFC, Born Free Foundation, BBC Worldwide, Granada International and Films @ 59. Without the support of these people, GAFI would still be just a good idea.

The Way Forward:

There are another 21 countries that presently have the privilege of having Great Apes live there. All of these apes are endangered, with approximately 15-20 years before they are extinct. We have to fight to keep these apes alive. Therefore, this is what GAFI shall do:
1. GAFI intends to have films broadcast in every country, with DVD or VHS copies for NGO's throughout Africa.
2. GAFI intends for additional films from a range of broadcasters to be added to the present eleven generously donated by BBC Worldwide and Granada International
3. GAFI will review the films for potential use as radio broadcasts, thereby reaching millions of additional people across Africa
4. GAFI intends to translate as many films as possible into local languages
5. GAFI, having established relationships and partnerships for great apes, will use this 'road map' for the preservation of other species.

What is needed to make this happen?

GAFI urgently need funding to continue to copy tapes and distribute the films. This means creating partnerships with a range of organisations, including broadcasters, production companies, distributors, government departments, national TV broadcasters and conservation organisations.

If you would like to discuss our initiative, or have ideas to further it, please contact Madelaine Westwood
or telephone: +44 (0) 7770 577 549